Elsevier/IMNG uses this exciting new medium of podcasting to create educational programs in a unique format. Podcasts are approximately 15 minutes in length and carry ¼ hour CME credit.

Key-Thought Leader Podcast Programs
This broadcast quality format is disease-state focused and features a short “news topper” section followed by a thought leader interview. Multiple voices are used for the news section and the thought leader interview is produced in a question and answer format.  Each podcast provides ¼ AMA/PRA Category 1 Credit offered through the Elsevier Office of CME.

Benefits:

• An exciting new medium for your clinical educational message that is accessible when the physician is on the go or in his/her office
• Each podcast is rapid-paced, fun, and an engaging way to keep up with developments in the specialty
• Physicians hear vital information and breaking news from the premier medical news organization
• Key thought leaders share their expertise with colleagues in an interesting and informative way

Unparalleled Communication Capabilities

• Elsevier/IMNG independent newspapers circulate to 413,000+ office- and hospital-based physicians in the United States reaching across more than 15 primary care and specialty areas.
• Elsevier/IMNG family of more than 10 publications provide recognition, immediate authority, and credibility.

Traffic Drivers:

• Elsevier/IMNG offers a variety of podcast traffic drivers:
• Awareness advertisements in an Elsevier/IMNG publication
• Email blasts
• Representative delivered or mailed invitation cards
• Podcasts are featured on www.medicalnewspodcast.com and through links on the Elsevier/IMNG publication website.