Take CME directly to the physician’s desktop through webcasts, either live and/or archived.  Choose from full production video webcasts or select an audio program that may be recorded via the phone?.  Elsevier/IMNG delivers a comprehensive package of webcast production and pre- and post-event marketing to ensure physicians come to your program.

On demand or live webcasts take live presentations into the physician’s office or home. Elsevier/IMNG has extensive experience with both archived and live event series audio and video webcasting.  Programs may be filmed or recorded in a formal production studio, on site at a medical meeting or filmed or recorded in a physician’s office.

Elsevier/IMNG manages the production process from start to finish. Physicians are recruited and slides developed. The website is designed and built and a unique URL is often established. Webcasts may be used to provide information on new clinical developments as well as to generate leads.

Benefits

• Webcasts take the key thought leaders directly to the physicians
• Live webcasts provide a learning experience in a lecture and interactive manner
• On demand programs allow an educational message to be delivered at a time and place that is convenient to the health care practitioner
• Timely delivery and outcomes measurement
• Elsevier/IMNG can deliver traffic to the website via a mix of print and electronic traffic drivers

Unparalleled Communication Capabilities

• Elsevier/IMNG independent newspapers circulate to 413,000+ office- and hospital-based physicians in the United States reaching across more than 15 primary care and specialty areas.
• Elsevier/IMNG family of more than 10 publications provide recognition, immediate authority, and credibility.

Traffic Drivers are created as part of the webcast program including:

• Announcement advertisements in an Elsevier/IMNG publication
• Invitation cards that may be representative distributed or mailed
• Email blasts
• Banners on an Elsevier/IMNG website