DESCRIPTION
Electronic or print newsletters are a way to communicate regularly with a targeted physician audience. Both Elsevier/IMNG publication E-newsletters and custom-branded E-newsletters offered. Programs may be weekly or monthly. In addition Elsevier/IMNG offers single or limited series of direct marketing email blasts.

IMNG Publication E-Newsletter

• Delivered to physician’s inbox the medical news and information they want and need from a source they know and trust
• Opt-in e-newsletter subscription base built from current database of IMNG email addresses and series of email direct marketing blasts to industry lists
• Content selected from Elsevier/IMNG’s online publications and/or news service wire from Elsevier Global Medical News
• Contains banner and text ads from sponsor

Custom-branded E-newsletter

• IMNG can develop an opt-in custom e-newsletter offering content relevant to the specific physician audience.
• Based on email lists provided by sponsor or developed by Elsevier/IMNG using series of email direct-marketing blasts
• IMNG would handle email list management as well as implementation of email distribution.
• Contains banner and text ads in addition to content areas.

Direct Marketing E-mail Blasts
For immediate messaging to specialty audiences, IMNG offers single or a small series of direct marketing email blasts that direct traffic to your Web site, podcast, or event.

Print Newsletters
Work with Elsevier/IMNG to develop a series of print newsletters focused on keeping physicians current on the latest practices for a condition or disease-state. See Print Supplements as an initial guide to development.