DESCRIPTION
Elsevier/IMNG uses this new medium of podcasting to create customized programs that create awareness for your brand. Choose a news-only program or a combination of news and key thought leader interviews.? Or, we will work with you to create a unique format. Podcasts are approximately 15 minutes in length and include up to three sponsor spots. All are produced as high quality audio or video programs, with professional hosts and reporters delivering the shows with energy, variety and music.

News-Format Podcast Programs
Choose a specific specialty and Elsevier/IMNG will develop a weekly or twice monthly broadcast-quality news podcasts. Content is written in a script format and comes from the pages of an Elsevier/IMNG medical newspaper. Multiple voices are featured to keep the listener interested and engaged. Each 15 minute podcast features three to four news items as well as two or three sponsorship slots. Optional features include billboard, interviews, 'rapid fire' news section, moderated listener feedback and a brief medical humor segment at the end of each episode

Key-Thought Leader Podcast Programs
This broadcast quality format is disease-state focused and features a short “news topper” section followed by a thought leader interview. Multiple voices are used for the news section and the thought leader interview is produced in a question and answer format.  The sponsor has up to three spots for a message: beginning, middle and conclusion of the 15 minute podcast.