Benefits

Unparalleled Distribution and Promotion Capabilities for all special features

• Elsevier/IMNG newspapers circulate to 500,000+ office- and hospital-based physicians in the United States reaching across more than 20 specialties.
• Elsevier/IMNG family of more than 20 publications provide recognition, immediate authority, and credibility.

Cover Tips/Bellyflaps

• Premier visibility for the full newspaper circulation reaching your physician audience with front cover placement
• Enhances in-newspaper advertising and promotional mix of communication programs
• Unique format enables special focus on your key message

Polybagging

• Extensive audience reach to distribute your sales aids, invitations, CDs, and DVDs
• Reach physicians when they are looking for the latest news and ready to learn new information
• Separates your message from the rest of the pile of direct mail that physicians receive daily
• Supports the sales team's ability to get marketing tools into a physician's hands.

Market Research

• The authority of IMNG newspapers encourages physician response to online market research.
• Develop and field market research in limited time frame
• Enables pre- and post-advertising campaign research