MECHANICAL SPECIFICATIONS

Page Sizes, Type Area, Bleed

• Trim 8 1/2" x 11"
• Spread 15" x 10" 17 1/4" x 11 1/4"
• Full Page 7" x 10" 8 3/4" x 11 1/4"
• 1/2 Page Horizontal 7" x 5" 8 3/4" x 5 5/8"
• 1/2 Page Vertical 3 1/2" x 10" 4 1/4" x 11 1/4"
• 1/4 Page 3 1/2" x 5"

Keep live matter 1/2" from trim edges.

INSERT REQUIREMENTS

• Size 2 page: 8 3/4" x 11 1/4"
• Size 4 page: 17 1/2" x 11 1/4", furnish folded to 8 3/4" x 11 1/4"

Contact Ad Sales Services for additional high folio/low folio binding instructions

• Trimming: 1/8" trimmed off top, bottom, gutter and face. Keep all live matter 1/2" from trim edges. Note that a 1/2" safety must also be applied to both sides of the gutter.
• Insert Stock Weight: For 2 page 80# preferred; 4 to 8 pages - 60# minimum. Inserts that do not meet these minimum weights must be sent to the printer for evaluation.
• Quantity: Contact Ad Sales Services
• Closing Date for Booking Inserts: Same as ad space closing
• Insert Delivery Date: Same as ad material deadline
• Packaging and labeling of inserts for shipping: Packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with Journal title, quantity, product, issue and month/year clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating Journal title, issue date and quantity.
• All inserts must be submitted to Publisher for approval of stock, design, and other mechanical specifications.
• Copy of insert must accompany insertion order.

Failure to meet insert specifications and packaging guidelines may result in additional charges.

• BINDING Perfect; jogs to head
• PRINTING PROCESS Sheetfed
• HALFTONE SCREEN 150 linescreen

FOR CONTRACTS & INSERTION ORDERS
Contact your advertising sales representative.

FOR RECRUITMENT AND CLASSIFIEDS
Contact your advertising sales representative.

DIGITAL DATA
DISPOSITION OF REPRODUCTION MATERIAL

Material furnished for advertising reproduction will be destroyed twelve-months subsequent to issue date unless otherwise instructed.

FOR PRODUCTION MATERIALS

• Denise Ulrich
• Elsevier
• 1600 John F. Kennedy Blvd., Suite 1800
• Philadelphia, PA 19103-2899
• Tel: 215-239-3124 . Fax: 215-239-3136
• E-mail: d.ulrich@elsevier.com

FOR INSERTS
(Mark month, vol/issue and quantity on the box)

• Seminars in Cutaneous Medicine
• The Sheridan Press
• 450 Fame Avenue
• Hanover, PA 17331
• Attn: Joyce Gilbert

Page Sizes Type Area Bleed

• Trim 8 1/2" x 11"
• Spread 15" x 10" 17 1/4" x 11 1/4"
• Full Page 7" x 10" 8 3/4" x 11 1/4"
• 1/2 Page Horizontal 7" x 5" 8 3/4" x 5 5/8"
• 1/2 Page Vertical 3 1/2" x 10" 4 1/4" x 11 1/4"
• 1/4 Page 3 1/2" x 5"

File Formats Preferred format is PDF/Acrobat 4.05 or later set for compatibility with PDF version 1.3 (Acrobat4); EPS; TIFF. All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution

specifications: Grayscale and color images: 300 dpi; Combination Grayscale and Color images: 500-900 dpi; Line art (Bitmap) images: 900-1200 dpi.

Page Layout Supply as single page files only, Right Reading, Portrait Mode, 100% Size, No Rotation. Created to the trim of the journal plus a minimum 1/8" bleed on all sides. Keep live matter 1/2" from trim edges. Crop marks and SWOP color bars must be included, position 1/2" outside trim. Reverse type should be no less than 6 pt. Fine lettering (thin lines, serifs) should be restricted to one color. All Fonts and graphics must be embedded or included with the files and conform to the file formats listed above.

Color Space All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Spot Colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs make sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

Media/Delivery CD-ROM/ISO-9660 Format or DVD. All media must be labeled with the following: Journal Title, Volume # & Issue Date, Advertiser, Agency Name, Agency Contact & Phone Number. Attach printout of CD contents. Proofs All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar. For a list of current SWOP-approved proofs visit www.swop.org/certification/certmfg.asp, click on Certified Systems & ADS. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. Revised proofs must be supplied whenever a text or design change is made. ANY alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

Note: Corrections to digital ads previously submitted are limited to minor text changes, provided certain conditions are met. Revised files must be supplied in the case of major text or design changes. For more information regarding digital ad submission, see the full Elsevier Digital Ad Specifications or contact Ad Sales Services.

Digital Ad Closing Date
Digital ad material is due same day as space closing.

*State taxes may apply.